PUMA Nitro Fusion

To turn things inside out you often need…some pretty amazing CGI. For the launch of PUMA’s Fusion Nitro footwear the structural interior was as important to showcase as the outward design of these kicks. We combined live action, stills and CGI to blow up and restitch the Nitros in a second. It took an immense amount of collaboration from pre-production through post to ensure that we had all of the assets needed to pull off the final effect.