Apple TV x MLS

How did we pull off mimicking 40-foot cyc in the middle of the Miami Convention Center just in time for the 2025 MLS Media Marketing Tour? A lot of coordination, patience, and teamwork.

Working as a non-union team in a union facility, I had to set clear expectations and foster deep collaboration to unify a fragmented crew. It wasn’t easy, but within 24 hours, we pre-lit the set and were ready to capture 40+ MLS players as they moved through their media day.